Many people dream of living next to the water, waking up to serene views every morning and enjoying al fresco dinners while soaking in breathtaking views of the sunset.
While living on the water certainly sounds appealing for many, it doesn’t always mean waterfront homes automatically sell themselves. In some situations, properties on the water face stiff competition from other waterfront homes, which is why you need to know how to get an advantage when it comes to marketing and selling.
If you’re looking to sell your home fast in NJ, here are a few tips to keep in mind:
Know Your Market
One of the most important things to keep in mind is to know exactly who you’re selling to. Putting a waterfront home on the market is vastly different compared to selling a conventional, landlocked home. Most buyers who are in the market for a waterfront home are in it not only for the property, but the body of water connected to it as well.
They likely already have an idea of what they want to have, whether it’s the breathtaking view, the quick access to the beach, or somewhere they can use their boat. As a seller, you need to know exactly what your home and the lifestyle attached to it brings to the table, so you can highlight all of these when creating marketing materials for your home.
Set a Fair and Competitive Price
The price you set for your waterfront home can either make or break a sale. Make the mistake of pricing it too high, and you risk leaving it on the market for an extended period, which could raise a red flag for prospective buyers. Pricing it too low on the other hand could mean walking away from more money on the table.
Try to find the right balance by consulting your realtor and basing the price on a comparative market analysis, which shows you how you can price it competitively with other similar properties in the area.
Maximize Visibility and Highlight the Home’s Waterfront
The waterfront is obviously the main highlight of any waterfront property. Make sure it’s the star of the show by eliminating any branches or unkempt bushes or foliage which could be obstructing the view, maximizing visibility of the water.
In case you don’t have experience or the right equipment, you may want to hire a professional landscaper instead. They will know exactly how you can create a better view of the water without ruining anything in the process.
Use Top-quality Professional Photos and Video Tours
Grainy, subpar images of your home will automatically drive away potential buyers.
The views are often one of the main selling points of any waterfront home, so any images and videos used to market your waterfront home should always impress. They will serve as the window to the world, so they need to entice buyers as soon as they see them, increasing their interest and hopefully prompt them to schedule a visit so they can see the home in person.
Planning to sell your waterfront home in New Jersey? Get in touch with Colleen Meyler, Broker-Associate today at 732.995.5102 , or head to this page.