As Covid-19 restrictions persist in New Jersey, real estate professionals are finding alternative ways to sell homes effectively under the new normal. One of these alternatives is virtual house tours, a method in the real estate industry that’s now used in place of open houses in the interest of safety, sanitation and social distancing.
Are you thinking of putting your home up for sale? If so, it’ll pay to learn how to do virtual tours right. These days, standing out among the many houses for sale in Marlboro, NJ requires a well-thought-out virtual tour. It can spell the difference between your home languishing on the market and selling quickly.
Stage Your Home
Just because your potential buyers will be touring your home digitally doesn’t mean you should forgo home staging. Remove or rearrange furniture to make the space look more organized. Get rid of any family photos or personal items to enable buyers to picture themselves living in your home. And make sure you check out how your home appears on video. Remember that everything can appear differently when viewed through a lens.
Make Smart Use of Light and Shadow
While you often need to make your home appear as bright as you can during an open house, this isn’t necessarily a good thing on a virtual tour. In fact, too much light can make your video a bit off-putting.
When lighting your home for a virtual tour, think movies. Observe the way movie scenes are set up to bring focus to specific objects and divert your attention from unflattering areas with the use of light and shadow. Identify strategic spots in a room that let you showcase the space in the most complimentary way possible.
Play with Angles
Speaking of strategic spots, you might want to use a few techniques to make your rooms appear more spacious. One such technique is to keep your camera at chest level to create the illusion of a taller room in the eyes of your viewers. And keep the décor minimal. The less cluttered your home looks, the more open and spacious it will appear.
Keep it Quiet
Ambient sounds are a distraction during a video call, so you’ll want to minimize extraneous noise during your virtual home selling tour. If your home is in a bustling area of New Jersey, schedule your virtual tour during the less busy hours of the day. And ditch those high-heeled shoes that are apt to tap annoyingly on the floor as you do your walkthrough — your clients won’t be seeing them anyway. Instead, use soft, comfy sneakers so your footsteps don’t make any noise.
Don’t Forget the Exterior
The best virtual tours can make viewers feel as if they’re on a real-world tour. Make everything warm and welcoming from the get-go, starting even before you enter your property. Enhance your home’s curb appeal by removing any unsightly clutter on your driveway, manicuring your front lawn, and so on. A clean and beautiful entryway can leave a great first impression on potential clients and add to your home’s perceived value.
Are you still asking yourself, “How can I sell my house fast in NJ?” Local real estate professional Colleen Meyler can provide you with the guidance you need to sell your house swiftly. Contact her today at 732.995.5102 or email her at ColleenMeyler(at)gmail(dotted)com